How To Promote Your Music in The Digital Age

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If you are looking for ways to promote your own music, here are 3 big ideas you can implement to promote your music in 2020 and beyond!


One Major trend today is doing collaborations with fellow artists. Collaborations are often overlooked when in fact it is a great way to get your music in front of a new audience and grow your fan base. If you are an aspiring artist, you can make collaboration music videos with other artists who are struggling in the music industry or perhaps already have a decent following. Create entertaining content that shows off your skills and music. YouTube is the best platform for collaboration videos — just don’t forget to promote these collaborations on Facebook, Twitter, and Instagram.

Here’s another idea — release a cover song or two with an interesting artist and then co-promote. This strategy will drive both your fans to each other’s platforms — benefiting both parties.

You can also arrange giveaways to bring attention to your music. People like free stuff and giveaways are the best incentive to use to promote your music. Another idea is to give fellow artists shout-outs on your official social media accounts. Create a sharing community!

Social Media

Social media has slowly become an integral part of our life, and you should be using this fact to your advantage.

Having a social media presence is necessary otherwise people will never know that you exist. Posting snippets of your music on Snapchat or Instagram stories, using live videos of the whole process such as songwriting sessions, and jamming sessions can also help. This way, people will relate to you on a personal level and will be more interested in your work. Twitter can also be used to share daily updates, and you can share these stories on Facebook.

Ubiquity is the name of the game. Less is not more in the age of digital music. So get your music on all available platforms (by any means necessary) and share it on the popular social media platforms. It’s as simple as that.

Social media is a catalyst for conversation, and most of your posts should be conversational and interesting so your followers are prompted to participate and share their views. If you are on tour, take photos at the venues and share short videos of the audiences. This will let fans know what is going on and also help them stay in the loop.

Official Website

Although social media plays an active role in improving your social media presence, another thing you must definitely have is your own professional website along with an updated music profile. Your website will have information about you and your music, and all updates will be available there. Fans do have a greater presence on social media, but a professional website gives a positive impression that you take your music seriously and want to take it to the next level. Plus, music companies also like professionalism and will more likely become interested in your work if you maintain a website.

Hopefully some of these tips will help get you some recognition, and also help you gain a loyal and engaged following.


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